Do you know what’s behind the Rhona the Unicorn name? In 2019, while walking on Princes Street, a whimsical idea appeared in my mind – an image of a unicorn flying over Edinburgh Castle. Driven by this enchanting vision, I took a leap of faith. I hired an illustrator, and the first book from the series, ‘The Adventures of Rhona The Unicorn in Scotland‘ came to life.
By the way, if you know a child who loves unicorns and Scotland, they will absolutely love it! Find it here.
Starting my Instagram account was initially about promoting my book, but I found myself lost on how to connect with the right audience. Then, in 2022, a spark of inspiration hit me – what if I showcased the real locations featured in the book? Edinburgh happened to be one of those magical places.
Little did I know, this simple idea would turn into something extraordinary. In just one year, Rhona the Unicorn on Instagram gained more than 170K followers.
This proves that to be a content creator today, you don’t always have to travel far, especially if you’re focusing on this type of content.
Living in a place with interesting sights is a big advantage. I discovered you don’t need extensive travels to share interesting stories – sometimes, the best adventures are right in your own city.
This way, you can start making travel content that inspires people to explore your city and support local businesses.
Your city is more than just a place you live in. It has a rich history, culture, and unique features that make it special.
You just need to discover them, and I’m here to provide some guidance.
As a content creator and city ambassador, it’s essential to understand and appreciate these aspects of your city. Here are three key areas to focus on:
Understanding the history and culture of your city:
To truly appreciate your city, it’s important to understand its history and culture.
Spend some time researching the founding of your city, the people who made it what it is today, and the significant events that shaped it.
Learn about the culture of your city, including the customs, traditions, and ways of life that make it unique.
Understanding the history and culture of your city will help you appreciate it on a deeper level and will allow you to share this knowledge with your audience.
In the picture: view of Edinburgh from Calton Hill
Here’s a good example of how I present what makes a city unique: Discovering the Magic – Harry Potter Locations in Edinburgh for Muggles.
Exploring the hidden gems and unique features of your city:
Every city has hidden gems that are waiting to be discovered.
These could be beautiful parks, quaint neighborhoods, interesting architecture, or local shops and restaurants.
Spend some time exploring your city and discovering these hidden gems.
As a city ambassador, it’s your job to showcase the unique features of your city that make it special.
In the picture: Le Petit Beefbar, Edinburgh
Learning about the events and festivals in your city:
Most cities have a variety of events and festivals throughout the year.
These could be cultural celebrations, music festivals, food festivals, or sporting events.
Research the events and festivals in your city and make a plan to attend them.
Not only will this give you great content to share on your social media channels, but it will also help you connect with the local community and other city ambassadors.
In the picture: Royal Edinburgh Military Tattoo
By understanding the history and culture of your city, exploring its hidden gems, and learning about its events and festivals, you’ll be well on your way to becoming a successful content creator.
In the next articles, we’ll discuss how to build your personal brand and create a social media strategy that will help you connect with your audience.
If you enjoyed the blog post and want to come back for more, save it to your Pinterest board for easy access and future inspiration!
- Discovering the Magic: Harry Potter Locations in Edinburgh for Muggles
- 14 Best Hotels in Old Town Edinburgh
- 55 Practical and Unique Gifts for Scotland Lovers
- Fun Things To Do in Edinburgh With Kids
- 55 Incredibly Unique Christmas Gifts for Dad
Planning a visit to Edinburgh? My travel guide can be incredibly helpful, saving you lots of time on research. Check it out here.
